A fast-growing multi-brand hospitality enterprise focused on creating, operating and scaling high-performance F&B concepts across India. Established with a vision to build a structured and scalable hospitality ecosystem — operating from Gurgaon (NCR) since 2013.
One Group · Multiple Brands · Infinite Experiences
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The company's journey is built on real on-ground experience — making it a trusted name in hospitality operations and franchise development. Successfully operating multiple Yo! China franchise outlets across NCR since 2013.
High-footfall dine-in formats
Delivery-driven business models
Hybrid outlets balancing dine-in & online demand
Brand development & positioning strategies
Franchise structuring & rollout models
Multi-city expansion planning & execution
2009
Yo!China ecosystem entry
2013
First operational outlet · NCR
60+
UCB stores in India
200+
Outlets target by 2030
20+
Cities target by 2030
8
Brands under one roof
Delivering complete business solutions, from concept creation to long-term profitability.
Building distinct restaurant brands from idea to identity.
Onboarding aligned partners across India's high-potential markets.
Data-led feasibility studies for every new outlet.
Complete design, planning & execution under one roof.
Standardized operating procedures across every kitchen.
Procurement systems that ensure consistency & cost control.
Live POS dashboards & data-driven optimization.
Continuous R&D for new SKUs & seasonal menus.
Strategic Partnership
Yo India Hospitality Pvt Ltd is the Master Franchise Partner for Yo! China (A Unit of Northbay Hospitality Pvt Ltd) — driving nationwide expansion. We don't merely assign franchises — we build, operate and scale them for long-term success.
Market identification & expansion strategy
Franchise partner selection & alignment
Location feasibility & commercial structuring
Project execution & outlet setup
Operational control, SOPs & brand standardization
A diversified ecosystem enabling multi-segment customer reach, revenue diversification & cross-brand operational synergy.
Chilled Out Chinese · India's Favourite Indo-Chinese Brand
Started in 2004, from the heart of Delhi NCR. Crispy honey chilli potatoes fuelled college hangouts, Hakka noodles were shared over endless conversations, and the iconic combo — noodles, Manchurian and a drink — became everyone's comfort fix. Yo! China is back with the same soul and a brand-new vibe.
Format
QSR & Casual Dining
Investment
Investment starts from ₹39 Lacs
Pan-Asian Gastronomy with Contemporary Elegance
Yo! China Fine Dine reimagines the legacy of Yo! China into a refined experiential dining format — bringing together the culinary depth of China, Japan, Korea, Thailand and India in a modern fine-dining setting. Curated menus, artistic plating and immersive ambience.
Format
Premium Fine Dining
Investment
Investment starts from ₹1.5 Cr onwards
The Flavour of Asia · Modern Scalable Asian Concept
A contemporary Asian food concept built for modern Indian markets — blending familiar favourites, fast-moving formats and strong delivery-led scalability.
Format
QSR · High Street · Delivery-first
Investment
Investment starts from ₹35 Lacs onwards
A Fresh Take on All-Day Café Culture
A vibrant island-inspired café concept designed for today's social, lifestyle-driven audience. With a global comfort menu and relaxed tropical vibe, it's a space for conversations, creativity and casual gatherings — brunches, coffees and evening hangouts.
Format
All-day Café
Investment
Investment starts from ₹39 Lacs onwards
Where Food, Music & Culture Come Together
Northbay Group's contemporary pub concept — a high-energy destination where global cuisine meets curated nightlife. Bold flavours, crafted cocktails, live music and modern interiors. Built for celebrations, after-work evenings and memorable nights.
Format
Pub & Nightlife Dining
Investment
Investment starts from ₹3.9 Cr
The Veda of Southern Cuisine
A soulful dining concept rooted in the cultural and culinary traditions of South India. It celebrates food as devotion — bringing purity, simplicity and intention to every plate. Traditional recipes, ritual-led service and a calm immersive environment.
Format
Cultural Fine Dining
Investment
Investment starts from ₹59 Lacs onwards
Punjabi & Tandoori Cuisine
A bold North Indian concept centered on robust Punjabi flavours, tandoori classics and comforting meals designed for broad mass appeal.
Format
Casual Dining · Express Format
Investment
Investment starts from ₹45 Lacs onwards
Designed to suit different investor profiles, varying levels of operational involvement & scalable growth strategies.
You invest, you run. We provide brand, SOPs, supply chain, training & marketing.
You invest, we operate end-to-end. Truly hands-off ownership.
Our flagship company-run outlets that set the operational gold standard.
01
A strong backend ensuring ingredient consistency, optimized procurement, and quality assurance.
02
Digitally managed operational manuals for service, kitchen, and hygiene control across all outlets.
03
Comprehensive programs for chefs, service teams, and franchise partners.
04
Dedicated R&D team testing new SKUs, seasonal menus, and packaging innovations.
05
Central creative team providing local and national campaign support.
06
Data-driven reporting tools for franchise tracking, inventory and revenue optimization.
Leadership
Founder & CEO
20+ years across leading hotel, restaurant and retail chains in India. Deep expertise in financial planning, brand scaling and end-to-end operational execution — from kitchen to customer.
20+
Years experience
Since 2009
Yo!China ecosystem
Since 2013
Operating outlets
NCR + India
Expansion driver
"Sustainable growth in hospitality is not driven by concepts alone, but by strong systems, disciplined execution and the right partnerships. We continuously invest in processes, people and scalable frameworks that enable us to expand efficiently across multiple brands and markets."
— Sandeep Pandey, Founder & CEO
20+ Cities
across India by 2030
200+ Outlets
scaled nationwide
Multi-Brand
hospitality leader
Trusted Platform
for franchise partners
Our Philosophy
One Group · Multiple Brands · Infinite Experiences
Expand into 20+ cities across India
Scale to 200+ outlets nationwide
Establish Sher-E-Punjab as a leading North Indian brand
Strengthen the national presence of Yo! China
Build India's most trusted multi-brand hospitality platform